THE FOUNDING TEAM

It was 2021. A new world emerged post-pandemic. Self-care rose to the forefront, becoming central to our daily routines. Radhika, Vidit, and Manasa were on the same page.

As they searched for effective, high-quality products, both homegrown and international, they found discovering them to be a challenge. 'Why is no one simplifying this?' they thought.

kindlife was born from this vision - a world where self-care is an everyday essential, readily accessible. They're on a mission to revolutionize the beauty landscape by bringing the best of global brands, with a passionate community driving this change.

It's our kind of life, after all.

THE CREW

The disruptors, the serial testers, the skincare junkies, the makeup lovers, the 'fitness-is-my-passion' crowd, the millennials trying to keep up, and the Gen Z who just work hard, very hard. We all have varied interests but believe in one thing: the world needs more kindness

TALK TO US

If you're looking for the best recommendations, honest reviews on whether a trending product is worth the hype, or want to join the crew, write to us. We'll keep it real, no cap (these millennials need to stop taking over!).

Keep up with the behind-the-scenes action and see how we're building India's most loved platform here.